ROK Stars enjoy Sales Success for ABK Beer at Tänzelfest in Kaufbeuren

The historic 350 year old Tänzelfest is held every July in ABK’s home town of Kaufbeuren attended by 50,000 people ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced stronger than expected sales in its home town of Kaufbeuren throughout the 10 day Tänzelfest 2017. “Tänzelfest is one of the oldest festivals in Germany and we have been providing beer for its festival-goers to enjoy for all its 350 years of existence.” Said Jonathan Kendrick. “Kaufbeuren is our home town where we have been brewing our award-winning beers for more than 700 years and where we are very much at the heart of the local community and, as such, it is fantastic to note such great sales success for our beer once again.” More information at www.rokstars.com and www.rokdrinks.com


ROK Stars Announce Export Success for ABK Bavarian Beer

International exports exceed forecasts and now account for 25% of beer sales ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the continued export growth of its ABK Bavarian Beer which have exceeded forecasts and now account for 25% of all beer sales. “In 2014, in our first year having acquired the historic 700 year old ABK brewery, we exported 8 x 40 foot containers of beer followed by 25 containers in 2015 and, I’m proud to report, we exported 56 containers in 2016. Furthermore, in just the first 6 months of 2017 we have already exported 36 containers and are well ahead of our forecasts for year-end export sales.” Said Jonathan Kendrick. ABK Beer Export Volumes: 2014: 8 x 40′ Containers 2015: 25 x 40′ Containers 2016: 55 x 40′ Containers plus 2 x 20′ Containers (with DOLIUM kegs) = 56 x 40′ containers 2017 to date: 26 x 40′ Container plus 20 x 20′ Containers (with DOLIUM kegs) = 36 x 40′ containers ABK Beer Sales Territories by volume: Germany: 75% USA: 8% China: 4% Italy: 10% Spain: 2% RoW: 1% “While we continue to enjoy the long-standing loyalty of our customers in our home regions in Germany, it’s heartening and encouraging to see exports of our award-winning beers growing so rapidly, particularly in the United States, China and Italy, with new distributors and customers being added to our sales roster all the time.” Added Kendrick. More information at www.rokstars.com and www.rokdrinks.com


ROK Stars Announce the UK Debut of ABK Fels Pilsner at Splendour Festival 2017

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division will debut its all-new Fels Beer at the Splendour Festival in Nottingham on Saturday 22nd July. “Fels Pilsner, available on draft at 4.2% ABV, is a brand new beer we have added to our portfolio, brewed at our historic 700 year old Bavarian brewery, specifically to meet the need for a ‘session beer’ targeted at festival-goers and similar large outdoor events.” Said Jonathan Kendrick. “Fels is the German word for rock which sits nicely with both our company name and music festivals.” The Splendour Festival has a proud tradition of bringing international artists to Nottingham’s Wollaton Hall such as The Specials, The Human League, Happy Mondays, Bananarama, Madness, Pet Shop Boys, Dizzee Rascal and Paolo Nutini. This year’s line-up will feature such world-class acts as the Kaiser Chiefs, Busted, Billy Ocean and the Buzzcocks, amongst others. “We are confident that Fels Pilsener will complement our multi award-winning Hell, Edel and Rose beers as we continue the distribution and sales growth of ABK Beer in the UK.” Added Kendrick. For more information, please visit www.rokstars.com and www.splendourfestival.com


ROK Stars Appoint Head of Sales and Business Development for ROK Drinks North America

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the recruitment of Tara Moreland as Vice President of Sales and Business Development for North America “Tara has a proven record of facilitating long-term business relationships with customers and industry luminaries and will be responsible for the leadership of the ROK Drinks sales team in North America, developing new business opportunities and opening new distributors and markets.” Said Jonathan Kendrick. “Tara is a 12 year veteran in the spirits industry including being responsible for the sales growth of Asombroso Tequila, Leblon Cachaca and most recently serving as VP of Sales for Partida Tequila. Tara has built a solid foundation of distributor and account relationships which will be vital to the on-going growth of the ROK Drinks portfolio.” “Having worked in the industry for 12 years, I now look forward to this very exciting opportunity to build the outstanding ROK Drinks portfolio which includes ABK Beer, Bogart’s Gin, Bogart’s Vodka, Graffiti Wine and Bandero Tequila into household names.” Said Tara. “Tara’s appointment in America follows the 3 recent additions to our sales team in the UK and Europe and, with this added firepower, we look forward to the continued development of our business worldwide.” Added Kendrick.


ROK Stars Announce ROK Solid Finance Ahead Of Lending Forecast

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Solid Finance division, a financial lender and product supplier to the licensed trade in the UK has, since it was launched in the spring of this year, already reached the anticipated £1 million level of orders and pre-orders forecasted and will now be entering into contractual plans to implement a number of these in the coming months. With a combination of specialist knowledge, competitive interest rates and no up-front fees, ROK Solid Finance offers both secured and unsecured loans to the licensed trade, designed to fill the funding vacuum left by traditional lenders. Commenting, a bar owner in Digbeth near Birmingham said “ROK is leading the way as far as we are concerned. They completed the loan transaction with us faster than any loan facility we’ve taken out in the last 14 years.” In addition, another bar owner in Upton upon Severn said “We’ve been able to refurbish the outdoor garden area without the need to pay upfront fees or expensive interest rates or worry about barrelage shortfall charges. I would recommend anyone to give ROK a call.” The ROK drinks portfolio includes ABK Beer from ROK’s 700 year old Bavarian brewery, globally-sourced Graffiti Wine, Bogart’s Spirits from California and Bandero Tequila from Mexico. ROK Chairman Jonathan Kendrick said “ROK Solid Finance is designed to facilitate the On Trade to invest in their businesses while having access to our fast-growing and award-winning portfolio of drinks and I’m delighted to see it already proving successful as it presents tremendous business growth opportunities for all involved.”


ROK Stars to Present the ROK Drinks Portfolio at the United States Trade Tasting Event in New York City

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced it will be showcasing ABK Beer, Bogart Spirits and Graffiti Wine, at the United States Trade Tasting Event in New York City from 16th to the 17th May. The USATT 2017 event, arranged by Beverage Trade Network, is expected to host over 2,000 trade show visitors, giving each exhibitor a tremendous opportunity to build awareness of their brands and connect with importers and distributors from across the United States. Commenting, Jonathan Kendrick, Chairman of ROK Stars said, “We are enormously proud that our products continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our portfolio which are now available in new markets such as China, Australia, the UK and the United States amongst others.” More information can be found at: www.rokstars.com, www.rokdrinks.com and www.usatradetasting.com


ROK Stars to Showcase ABK Beer at SIAL Food & Beverage Fair in Shanghai

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced its Chinese distribution partner, Uniworld, will be showcasing ABK Beer at the SIAL Food & Drinks Fair in Shanghai from the 17th to the 19th May. SIAL is Asia’s largest food and beverage trade fair with 3,000 exhibitors and 80,000 trade professional attending. ABK Beer, brewed in the historic 700 year old brewery in Kaufbeuren, Germany, are amongst the most decorated beers in the history of brewing, earning multiple gold medals from the World Beer Cup and The European Beer Star Awards. “We achieved tremendous success at the recent Chengdu trade fair and are now ahead of our sales forecasts for ABK Beer in China” Stated Jonathan Kendrick, Chairman of ROK Stars. “We are pleased, once again, to be supporting our Chinese distribution partners with the promotion of  our award-winning beer at SIAL as part of our overall strategy to further increase the distribution and sales of ABK Beer across China.” More information can be found at http://www.sialchina.com/


ROK Stars’ Graffiti Wines Sponsor Scottish Entertainment and Hospitality Awards 2017

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its Graffiti Wine will sponsor the prestigious Scottish Entertainment and Hospitality Awards to be held in Glasgow on Sunday 7th May. ROK Stars has sourced a portfolio of Graffiti Wines from off-the-beaten-path regions of the world such as Mumbai in India, Campania in Italy and the Quereteo Valley in Mexico, focusing on single varietal grapes such as Chenin Blanc, Falanghina, Sauvignon Blanc, Aglianico, Syrah and Cabernet. Jonathan Kendrick, Chairman of ROK Stars said “This event will be a fantastic showcase for Graffiti Wines, helping to create significant profile for our outstanding wine portfolio as part of our overall marketing push. The Scottish Entertainment and Hospitality Awards is a sell-out event attended by 800 eminent people, with the winners voted for by the general public.” More information at: www.rokstars.com www.thegraffitiwinecompany.com www.rokdrinks.com www.entertainmentawards.co.uk


ROK Stars Adds ABK Pilsner to Export Beer Roster

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced it has added Pilsner to its multi award-winning ABK Beer export portfolio. ABK’s Hell & Edel beers, from the historic 700 year old  brewery in Kaufbeuren, Bavaria, are two of the most decorated beers in the history of beer brewing, earning multiple medals from the World Beer Cup and The European Beer Star Awards. “As we continue to develop our export business, particularly in the US, China and the UK, we are responding to customer demands with the addition of Pilsner lager to our export roster of ABK Hell, Edel, Hefeweizen, Schwarz and Rose beers.” stated Jonathan Kendrick, Chairman of ROK Stars. “We look forward to the resulting increase in sales volumes which will follow.” More information at: www.rokstars.com www.rokdrinks.com


ROK Stars announce Graffiti Wine now on sale in the UK

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its first batch of Graffiti Wines are now in sale in the UK. ROK has sourced a portfolio of Graffiti Wines from off-the-beaten-path regions of the world such as Mumbai in India, Campania in Italy and the Quereteo Valley in Mexico, focusing on single varietal grapes such as Chenin Blanc, Falanghina, Sauvignon Blanc, Aglianico, Syrah and Cabernet. “We know the design of the label is vital in the success of a new wine brand introduced to the market and, as such, we have created our wine range to be truly visually outstanding.” Said Jonathan Kendrick. “Our graffiti artwork on the bottles looks spectacular and the wine is superb, hence the immediate sales success in the UK.” More information at: www.rokstars.com www.rokdrinks.com http://www.thegraffitiwinecompany.com