ROK Stars Launch Bogart’s Irish Whiskey

The partnership between John Paul DeJoria’s ROK Drinks and the Humphrey Bogart Estate now features Gin, Vodka, Rum, and Irish Whiskey     ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick announce the addition of a limited edition Irish Whiskey into the Bogart’s Spirits portfolio.   The iconic actor Humphrey Bogart enjoyed a good cocktail, and he made a lot of legendary observations about drinking. One of Bogart’s famous quotes, “I defend my American right to take a drink when I feel like it,” is now featured on the label of a limited-edition  Irish whiskey from Bogart Spirits.   Bogart Spirits is a partnership between the Humphrey Bogart Estate and ROK Drinks that  produces the award-winning Bogart’s Gin, Bogart’s Rum, and Bogart’s Vodka at its California craft distillery, and now Bogart’s Irish Whiskey will complete the product line-up.   ROK Drinks co-founder Jonathan Kendrick says of Bogart’s Whiskey: “This is a truly special Irish whiskey. We know connoisseurs will find it worthy of the Bogart name. And as with our other spirits, each bottle will feature the iconic Bogart image, one of his authentic quotes, and his signature engraved in the glass.”   Bogart Estate CEO Robbert de Klerk explained why the two children of iconic Hollywood couple Humphrey Bogart and Lauren Bacall are so enthusiastic about the addition of Bogart’s Irish Whiskey: “While Humphrey Bogart enjoyed all spirits, it’s fair to say he had a special place in his heart for gin and whiskey. Now that we’re adding Bogart’s Irish Whiskey, our product offering really feels complete. When I discussed adding whiskey with Stephen Bogart, he told me about the many weekends he spent sailing with his dad on Bogart’s beloved Santana yacht. When people asked Bogie what made the boat go so fast, the original Rat Pack founder always gave the same answer: ‘Whiskey.’   The Bogart’s Irish Whiskey will be available from November 1st, 2017 and will retail for the suggested price of $35 and will be available for purchase at several retailers and online.   More information can be found at www.rokstars.com and www.rokdrinks.com and www.bogartspirits.com


ROK Stars showcase ABK Beer at San Francisco Symphony’s Oktoberfest

ROK Stars PLC, the consumer and environmental products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a hugely successful evening for its ABK Bavarian Beer at the inaugural San Francisco Symphony’s Oktoberfest 2017. Thousands of steins of ABK Beer were raised in delight at the inaugural Oktoberfest held in the Davies Symphony Hall on Tuesday 3rd October as celebrated conductor Christian Reif lead the San Francisco Symphony in a program featuring Bavarian waltzes and polkas, rollicking opera choruses, sing-alongs, and other traditional folk favorites with a classical twist. With tickets costing between $175.00 and $500.00 each, the evening was a complete success and proceeds from the Oktoberfest celebration will go on to benefit the Symphony’s myriad artistic, community, and education programs. Widely considered to be among the most artistically adventurous and innovative arts institutions in the U.S., the San Francisco Symphony played its first concert on December 8, 1911. The San Francisco Symphony has grown in stature and acclaim under a succession of distinguished music directors since then and now presents more than 220 concerts annually. Commenting, Jonathan Kendrick said “It is fantastic to see our award-winning ABK Beer, which has been brewed in Kaufbeuren, Bavaria, for more than 700 years, being enjoyed at Oktoberfest events outside Germany for the first time in our long history as, in addition to this highly prestigious San Francisco Symphony event, ABK Beer is also the exclusive Bavarian beer at 50 Oktoberfest evenings across England throughout October.”


ROK Stars announce ABK is the Exclusive Beer at all Oktoberfest 2017 events across the UK

24 cities – 50 nights – 250,000 people – 1 million pints   ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has reached an exclusive agreement to supply ABK Bavarian Beer to all Freemans Event Partners Oktoberfest 2017 events across the UK throughout October.   Oktoberfest UK 2017 will begin on the 6th and 7th October simultaneously in Norwich, Stoke-on-Trent, Chelmsford, Portsmouth and Huddersfield followed by Brighton, Newport, Peterborough, Milton Keynes, Darlington and Preston on the following weekend.   Worcester, Swindon, Watford, Guildford, Rotherham, Maidstone, Middlesborough and Hemel Hempstead will follow thereafter, ending on the 27th and 28th October in Colchester, Croydon, Northampton, Gloucester and Ipswich.   With an estimated 5,000 revellers per event per night, Oktoberfest UK 2017 is expected to see around 250,000 people across the UK enjoy an authentic evening of genuine ABK Bavarian beer, music and food during which an estimated 1 million pints will be consumed. Commenting, Jonathan Kendrick said “It is entirely right and proper that ABK is the official and exclusive beer for all Oktoberfest 2017 events across the UK as we’ve been brewing our award-winning beer in Kaufbeuren, Bavaria, for more than 700 years and only in the last few years have we begun exporting our beers around the world. To have 260,000 people taste ABK Beer is a fantastic opportunity to enhance our growing market in the UK.” John Freeman, director of bars at Freemans Event Partners added “We’re delighted to have ABK as the exclusive beer for Oktoberfest UK 2017 as, with its incredible history and heritage, you simply can’t get more authentic than ABK beer.” More information at www.rokstars.com and www.rokdrinks.com.


ROK Stars announce ABK Beer wins 2 Gold Medals at the European Beer Star Awards 2017

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Bavarian Beer, part of ROK Drinks, has won a further 2 Gold Medals and a Bronze Medal at the highly prestigious European Beer Star Awards 2017. The European Beer Star Awards is widely regarded as the most important blind-tasting beer competition in the world involving an expert jury sampling more than 2,100 beers from 46 countries. ABK was awarded a Gold Medal for its Leichtes Helles beer, a Gold Medal for its Buronator beer and a Bronze Medal for its Kellerbier. ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are hugely proud that our beers, created under the expert guidance of our Brew Master Herr Bernd Trick, continue to be recognised and rewarded year after year for their outstanding quality and taste. For ABK Beer to regularly succeed in blind-tasting competitions such as the European Beer Star Awards is key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as the UK, Italy, Spain, China and the United States.” With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin, Bogart’s Vodka, Bogart’s Rum and Graffiti Wine, ROK Drinks was created with a mandate to ‘build the mega-brands of tomorrow, today’. More information at www.rokdrinks.com and www.rokstars.com and www.abkbeer.com


ROK Stars Announce Agreement with UrbanDaddy for Online Sales of Bogart Spirits in the US

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has reached an agreement with upscale media company UrbanDaddy for the online sale of Bogart’s Gin, Vodka and Rum. UrbanDaddy, an innovator in the digital lifestyle space, is the exclusive U.S. launch partner for online sales of Bogart Spirits (http://bogartspirits.com), a premium line of small-batch craft spirits inspired by iconic Hollywood leading man and Rat Pack founder Humphrey Bogart. This unique collaboration offers spirit enthusiasts the opportunity to be the very first to enjoy Bogart’s Gin, Vodka and Rum through purchase on UrbanDaddy’s luxury e-commerce channel Perks http://perks.urbandaddy.com/national/promotions/wired-for-wine-bogart-0817.html Bogart Spirits is a partnership between the Humphrey Bogart Estate and Patron Tequila co-founder John Paul DeJoria’s ROK Drinks. Produced at ROK’s craft distillery in California, Bogart Spirits pay tribute to a true American icon by offering a premium line of spirits that match Bogart’s legendary character and timeless sophistication. Each bottle features Bogart’s image, one of his great quotes and his signature engraved in the glass. UrbanDaddy Perks carries a highly curated selection of exclusive merchandise and experiences from top brands within the spirit, tech, style and travel verticals for a discerning audience of millennial consumers looking for the latest and greatest ways to invest their attention and time.


ROK Stars announce Exclusive Distribution Agreement with Dunns Food & Drinks for ROK Drinks in Scotland

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced an exclusive Agreement with Dunns Food & Drinks for its ROK Drinks portfolio across Scotland, to begin with immediate effect. Dunns Food & Drinks Ltd, a privately owned family business, began trading in 2001 but can trace its roots back to 1875 when Joseph Dunn started his soft drinks business in Glasgow. Dunns has won the prestigious ‘Food Wholesaler Of The Year’ for the past 3 years at the Scottish Bar & Pub Awards. This announcement follows the recent appointment of Ronnie Hayton as Regional Sales Director for ROK Drinks in Scotland. Commenting, Jim Rowan of Dunns said “The ROK Drinks portfolio of ABK Beer, Bogart’s Gin and Vodka and Graffiti Wines is an outstanding collection of unique brands – each with a story to tell – and one we feel will be of great interest to our customers. We look forward to an exciting future with these brands in Scotland.” Jonathan Kendrick added “We’re delighted to be working with the team at Dunns to help promote and sell our drinks across Scotland as this is a key market in our overall push globally.” More information at www.rokstars.com and www.rokdrinks.com and www.dunnsfoodanddrinks.co.uk


ROK Stars announce the appointment of Ronnie Hayton as Regional Sales Director of ROK Drinks

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of experienced hospitality, food and drinks industry specialist Ronnie Hayton as Regional Sales Director for its ROK Drinks division, with primary responsibility for the Scottish market. A highly respected figure in the hospitality, food and drinks market, Ronnie has over 15 years sales, marketing and business development experience working with and for many of the largest retailers and brands in the UK. Part of the UK sales team for ROK Drinks, Ronnie will be primarily focussed on increasing the distribution of the ROK Drinks portfolio, which includes the 700 year old ABK Bavarian Beer, Graffiti Wine, Bogart’s Spirits from California and Bandero Tequila from Mexico, in Scotland. In addition, Ronnie will be assisting in the further deployment of ROK Solid Finance, a financial lender and product supplier to the licensed trade in the UK. Ronnie’s appointment follows the recruitment by ROK Drinks of industry veterans Graham Higgins, Lucy Grimmett and Lee Barber this year. Commenting, Ronnie said “I’m absolutely delighted to be joining the team at ROK Drinks at this exciting time in the continued deployment of our award-winning portfolio of outstanding beers, wines and spirits across the UK and, particularly, in Scotland.” More information at www.rokstars.com and www.rokdrinks.com and www.roksolidfinance.com


ROK Stars enjoy Sales Success for ABK Beer at Tänzelfest in Kaufbeuren

The historic 350 year old Tänzelfest is held every July in ABK’s home town of Kaufbeuren attended by 50,000 people ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced stronger than expected sales in its home town of Kaufbeuren throughout the 10 day Tänzelfest 2017. “Tänzelfest is one of the oldest festivals in Germany and we have been providing beer for its festival-goers to enjoy for all its 350 years of existence.” Said Jonathan Kendrick. “Kaufbeuren is our home town where we have been brewing our award-winning beers for more than 700 years and where we are very much at the heart of the local community and, as such, it is fantastic to note such great sales success for our beer once again.” More information at www.rokstars.com and www.rokdrinks.com


ROK Stars Announce Export Success for ABK Bavarian Beer

International exports exceed forecasts and now account for 25% of beer sales ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the continued export growth of its ABK Bavarian Beer which have exceeded forecasts and now account for 25% of all beer sales. “In 2014, in our first year having acquired the historic 700 year old ABK brewery, we exported 8 x 40 foot containers of beer followed by 25 containers in 2015 and, I’m proud to report, we exported 56 containers in 2016. Furthermore, in just the first 6 months of 2017 we have already exported 36 containers and are well ahead of our forecasts for year-end export sales.” Said Jonathan Kendrick. ABK Beer Export Volumes: 2014: 8 x 40′ Containers 2015: 25 x 40′ Containers 2016: 55 x 40′ Containers plus 2 x 20′ Containers (with DOLIUM kegs) = 56 x 40′ containers 2017 to date: 26 x 40′ Container plus 20 x 20′ Containers (with DOLIUM kegs) = 36 x 40′ containers ABK Beer Sales Territories by volume: Germany: 75% USA: 8% China: 4% Italy: 10% Spain: 2% RoW: 1% “While we continue to enjoy the long-standing loyalty of our customers in our home regions in Germany, it’s heartening and encouraging to see exports of our award-winning beers growing so rapidly, particularly in the United States, China and Italy, with new distributors and customers being added to our sales roster all the time.” Added Kendrick. More information at www.rokstars.com and www.rokdrinks.com


ROK Stars Announce the UK Debut of ABK Fels Pilsner at Splendour Festival 2017

ROK Stars PLC, the consumer products and environmental technology company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division will debut its all-new Fels Beer at the Splendour Festival in Nottingham on Saturday 22nd July. “Fels Pilsner, available on draft at 4.2% ABV, is a brand new beer we have added to our portfolio, brewed at our historic 700 year old Bavarian brewery, specifically to meet the need for a ‘session beer’ targeted at festival-goers and similar large outdoor events.” Said Jonathan Kendrick. “Fels is the German word for rock which sits nicely with both our company name and music festivals.” The Splendour Festival has a proud tradition of bringing international artists to Nottingham’s Wollaton Hall such as The Specials, The Human League, Happy Mondays, Bananarama, Madness, Pet Shop Boys, Dizzee Rascal and Paolo Nutini. This year’s line-up will feature such world-class acts as the Kaiser Chiefs, Busted, Billy Ocean and the Buzzcocks, amongst others. “We are confident that Fels Pilsener will complement our multi award-winning Hell, Edel and Rose beers as we continue the distribution and sales growth of ABK Beer in the UK.” Added Kendrick. For more information, please visit www.rokstars.com and www.splendourfestival.com