Product launch

ROK Stars Launch Bogart’s Irish Whiskey

The partnership between John Paul DeJoria’s ROK Drinks and the Humphrey Bogart Estate now features Gin, Vodka, Rum, and Irish Whiskey     ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick announce the addition of a limited edition Irish Whiskey into the Bogart’s Spirits portfolio.   The iconic actor Humphrey Bogart enjoyed a good cocktail, and he made a lot of legendary observations about drinking. One of Bogart’s famous quotes, “I defend my American right to take a drink when I feel like it,” is now featured on the label of a limited-edition  Irish whiskey from Bogart Spirits.   Bogart Spirits is a partnership between the Humphrey Bogart Estate and ROK Drinks that  produces the award-winning Bogart’s Gin, Bogart’s Rum, and Bogart’s Vodka at its California craft distillery, and now Bogart’s Irish Whiskey will complete the product line-up.   ROK Drinks co-founder Jonathan Kendrick says of Bogart’s Whiskey: “This is a truly special Irish whiskey. We know connoisseurs will find it worthy of the Bogart name. And as with our other spirits, each bottle will feature the iconic Bogart image, one of his authentic quotes, and his signature engraved in the glass.”   Bogart Estate CEO Robbert de Klerk explained why the two children of iconic Hollywood couple Humphrey Bogart and Lauren Bacall are so enthusiastic about the addition of Bogart’s Irish Whiskey: “While Humphrey Bogart enjoyed all spirits, it’s fair to say he had a special place in his heart for gin and whiskey. Now that we’re adding Bogart’s Irish Whiskey, our product offering really feels complete. When I discussed adding whiskey with Stephen Bogart, he told me about the many weekends he spent sailing with his dad on Bogart’s beloved Santana yacht. When people asked Bogie what made the boat go so fast, the original Rat Pack founder always gave the same answer: ‘Whiskey.’   The Bogart’s Irish Whiskey will be available from November 1st, 2017 and will retail for the suggested price of $35 and will be available for purchase at several retailers and online.   More information can be found at and and

ROK Stars Launch Graffiti Wine

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division is expanding its beverages portfolio with the launch of Graffiti Wine. ROK has sourced its Graffiti Wines from off-the-beaten-path regions of the world such as Mumbai in India, Campania in Italy and the Quereteo Valley in Mexico, focusing on single varietal grapes such as Chenin Blanc, Falanghina, Sauvignon Blanc, Aglianico, Syrah and Cabernet. “While the quality of the wine itself is of course important, we know the design of the label is vital in the success of a new wine introduced to the market and, as such, we wanted our wine range to be truly visually outstanding. ROK Drinks have partnered with Diana Munoz, the Los Angeles-based graffiti and tattoo artist, who has designed hugely creative and compelling artwork for our wine bottles that will connect with the buyers.” Said Jonathan Kendrick. “Our Bottles look spectacular and the wine is superb.” Graffiti Wine will be available early December in the US Market, priced between $15 and $20 per bottle, with a second rollout into the UK and Europe in early 2017. More information at and