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ROK Stars ABK Beer Secures New York Distribution

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, announces its ROK Drinks division has signed a distribution agreement with S.K.I Beer of New York for its ABK Beer Brand, a 700-year-old Bavarian brewery based in Germany. S.K.I. Beer services 10,500-customers with a fleet of 22 route trucks and 200 employees covering the following New York territories; New York City, Kings, Queens, Bronx, Richmond, Putnam, Duchess Rockland, Westchester, Nassau, and Suffolk. ABK continues to grow in its current US distribution in the US with National Distribution Company in Georgia, Best Brands in Tennessee, Chrissa Imports in Northern California, Quality Beverage in Southern California and Good Spirits in Nevada, among others. As the distribution of ABK expands throughout the US, new beer style and packaging have been added to the ABK portfolio, including a Schwarz Black Lager and Edel on draft in recyclable kegs. These new offerings have joined the ABK flagship beer styles; Hell, Edel & Rose in bottled four packs and six packs. ABK’s Hell & Edel Lagers are two of the most decorated beers in the history of beer brewing earning multiple medals from the World Beer Cup and The European Beer Star. ABK also offers a low alcohol Rose Beer produced with a blend of its Hell Lager and Organic Lemonade. “We are thrilled to have found S.K.I Beer distributor in New York State who shares our enthusiasm in developing the ABK Brand in their valuable US market,” stated Jonathan Kendrick, Chairman of ROK Stars. “Aligning with this great beer distributor enables our retail customers and consumers to have access to 700 years worth of Brewing Tradition,” Added Kendrick, “We look forward to supporting our new Distributor in their efforts to increase selection, volume and exposure for the growing ABK Beer Portfolio.


ROK Stars Announce the Appointment of Mark Jones as CEO of ROK Drinks UK

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of industry veteran Mark Jones as CEO of its ROK Drinks division. “Now we are increasingly well positioned in terms of sales in the US, Germany and China, Mark’s primary task, initially at least, will be to push our portfolio of ABK Beer, Bogart’s Gin, Bogart’s Vodka into the UK market, to capitalise on what’s been a good start to our UK sales of our ABK Beer on Amazon.” Said Jonathan Kendrick. “With a career spent in finance, sales and management, I’m delighted to have now joined the team at ROK at this exciting time in the development of the company and am keen to increase the sales of our growing portfolio of award-winning drinks in the UK market.” Added Mark Jones.


ROK Stars ABK Bavarian Beer Wins European Beer Star Award

PRESENTED IN NÜRNBERG ON THE 9th NOVEMBER, THE LATEST EUROPEAN BEER STAR AWARD FOLLOWS THE 6 GOLD MEDALS AWARDED TO ABK BEER BY THE DLG AND THE 3 GOLD MEDALS WON AT THE UNITED STATES BEVERAGE TESTING INSTITUTE’S ‘WORLD BEER CHAMPIONSHIPS’ HELD IN CHICAGO. The European Beer Star Awards is one of the most important and prestigious beer competitions worldwide involving a 124 person expert jury blind-tasting more than 2,000 beers from 44 countries. ABK was awarded a Silver Medal for its Edel Spezial Bier. ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as China and the United States amongst others.” With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin and Bogart’s Vodka and ROK Natural Energy drink, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’.


ABK Beer Now Available Online in the UK

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Bavarian beer is now available to British consumers online via Amazon… Click here “We are continually opening new sales channels for our portfolio of beers and spirits and, of course, Amazon represents an excellent direct-to-consumer sales opportunity for us to reach new customers in the UK.” Said Jonathan Kendrick “ In addition, we will shortly be announcing several new distributors in the US as we progress with our nationwide roll-out of ABK beer across America.”


ABK Brewery Awarded Prestigious EMAS Certificate

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ABK Brewery has been awarded a European Eco-Management and Audit Scheme Certificate. EMAS recognises and rewards those organisations that go beyond minimum legal compliance and continuously improve their environmental performance. “We are delighted to have our environmental performance recognised with the award of the prestigious EMAS Certificate.” Said Jonathan Kendrick “ The brewery places great value on sourcing regional products when it comes to purchasing raw materials and energy and, with our heat-loss recovery system and our internal control systems, we have optimized the processes for environmental protection as much as possible.”


ABK Beer now in Kegs plus new ‘Schwarz Beer’

Los Angeles: October 20th, 2016 ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has begun exporting ABK Beer in one-way kegs for the first time and has added Schwarz (black) beer to its roster of beers. “Until now we have only exported our award-winning beers in bottles from our 700 year old brewery, which is great for retail, but not all bars and clubs want bottled beers for their customers.” Said Jonathan Kendrick. “Being able to offer our beer in recyclable 30 litre kegs gives us the opportunity to sell our beer into more venues than before as a draft beer.” “Also, as a result of customer interest and demand, we have begun exporting our Schwarz Beer into the US which we are very excited about.” Added Kendrick. More information at http://www.rokdrinks.com/


ABK BEER INCREASES US EXPORT VOLUMES

ROK Drinks, the beverages division of ROK Stars PLC, has today announced it will increase export volumes to 10 containers per month of its ABK Bavarian Beer to the United States, starting in September. This follows export success of ABK Beer into several key new markets around the world including China, Singapore, France, Italy and Spain. Jonathan kendrick, Chairman of ROK Stars said “We’re delighted that our seeding programme for ABK Beer in the US has proven successful and now we shall see an increase in exports there. In fact, since we acquired the majority interest in the historic 700 year old Aktienbrauerei Kaufbeuren brewery in 2013 and re-branded it as ‘ABK Beer – Since 1308’ we’ve already achieved repeat-order export sales in many of our target key markets, against huge competition in the heritage and craft beer market. America remains a key market for our international exports.” ROK Stars PLC (Ticker Symbol ‘RKS’) was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world’s Number 1 premium tequila brand. More information at: www.rokstars.com www.rokdrinks.com www.abkbeer.com


ABK BAVARIAN BEER WINS 2 GOLD MEDALS

ROK Stars PLC, the consumer products and environmental technologies development company, has announced its ABK Bavarian Beers have been awarded two Gold Medals by the Beverage Testing Institute in the United States. http://tastings.com/Beer-Review/Aktienbrauerei-Kaufbeuren-ABK-Hell-Germany-05-19-2016.aspx Citing ABK’s Hell and Edel beers as ‘exceptional’ these latest awards follow the 10 Gold Medals gifted to ABK by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society) in the past 2 years alone. ROK Stars acquired the majority interest in the historic 700 year old Aktien Brauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded internationally for their outstanding quality and taste. Winning such awards is key to the global deployment of our ABK brand and our beers which, for the first time since the brewery was founded in 1308, are now being exported outside Germany.” With a growing drinks portfolio which, in addition to ABK Beer, includes UB Real Irish Whiskey and Bogart’s Gin, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and British entrepreneur Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world’s Number 1 premium tequila brand. More information at: www.rokstars.com www.rokdrinks.com www.abkbeer.com


ABK AWARDED 4 GOLD MEDALS BY THE DLG

ROK Stars PLC, the consumer products and environmental technologies development company, has announced its portfolio of Bavarian Beers have been awarded a further 4 Gold Medals by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society). This follows the award of 6 Gold Medals in 2015. Every year over 27,000 foods and beverages from Germany and other countries are tested by the DLG. Only foods of above-average quality receive the DLG awards of Bronze or Silver and only the most outstanding receive DLG Gold awards. ROK Stars acquired the majority interest in the historic 700 year old Aktien Brauerei in Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded for their outstanding quality and taste as such awards are key to the global deployment of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as China, the United States and Singapore.” With a growing drinks portfolio which, in addition to ABK Beer, includes UB Real Irish Whiskey and Bogart’s Real English Gin, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and British entrepreneur Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world’s Number 1 premium tequila brand. More information at: www.rokstars.com www.rokdrinks.com www.abkbeer.com www.dlg.org


GOLD AT THE EUROPEAN BEER STAR AWARDS

  LATEST AWARDS, PRESENTED IN NÜRNBERG ON THE 11TH NOVEMBER, FOLLOW THE 6 GOLD MEDALS AWARDED TO ABK BY THE DLG IN FEBRUARY 2015 AND THE 3 GOLD MEDALS WON AT THE UNITED STATES BEVERAGE TESTING INSTITUTE’S ‘WORLD BEER CHAMPIONSHIPS’ HELD IN CHICAGO IN NOVEMBER 2014 ROK Stars PLC has announced its portfolio of Bavarian Beers have been awarded 6 Gold Medals by the Deutsche Landwirtschafts-Gesellschaft (German Agricultural Society). The European Beer Star Awards is one of the most important and prestigious beer competitions worldwide. ABK was awarded a Gold Medal for Bayerisch Export Beer and a Bronze Medal for its Edel Spezial Bier. ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded for their outstanding quality and taste. Winning competitions such as the European Beer Star Awards are key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as China, the United States and Singapore.” With a growing drinks portfolio which, in addition to ABK Beer, includes UB Real Irish Whiskey and Bogart’s Real English Gin, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron Tequila, the world’s Number 1 premium tequila brand. More information at: www.rokstars.com www.rokdrinks.com www.abkbeer.com