Author: ROK Digital

ROK Stars Launch Bogart’s Irish Whiskey

The partnership between John Paul DeJoria’s ROK Drinks and the Humphrey Bogart Estate now features Gin, Vodka, Rum, and Irish Whiskey     ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick announce the addition of a limited edition Irish Whiskey into the Bogart’s Spirits portfolio.   The iconic actor Humphrey Bogart enjoyed a good cocktail, and he made a lot of legendary observations about drinking. One of Bogart’s famous quotes, “I defend my American right to take a drink when I feel like it,” is now featured on the label of a limited-edition  Irish whiskey from Bogart Spirits.   Bogart Spirits is a partnership between the Humphrey Bogart Estate and ROK Drinks that  produces the award-winning Bogart’s Gin, Bogart’s Rum, and Bogart’s Vodka at its California craft distillery, and now Bogart’s Irish Whiskey will complete the product line-up.   ROK Drinks co-founder Jonathan Kendrick says of Bogart’s Whiskey: “This is a truly special Irish whiskey. We know connoisseurs will find it worthy of the Bogart name. And as with our other spirits, each bottle will feature the iconic Bogart image, one of his authentic quotes, and his signature engraved in the glass.”   Bogart Estate CEO Robbert de Klerk explained why the two children of iconic Hollywood couple Humphrey Bogart and Lauren Bacall are so enthusiastic about the addition of Bogart’s Irish Whiskey: “While Humphrey Bogart enjoyed all spirits, it’s fair to say he had a special place in his heart for gin and whiskey. Now that we’re adding Bogart’s Irish Whiskey, our product offering really feels complete. When I discussed adding whiskey with Stephen Bogart, he told me about the many weekends he spent sailing with his dad on Bogart’s beloved Santana yacht. When people asked Bogie what made the boat go so fast, the original Rat Pack founder always gave the same answer: ‘Whiskey.’   The Bogart’s Irish Whiskey will be available from November 1st, 2017 and will retail for the suggested price of $35 and will be available for purchase at several retailers and online.   More information can be found at www.rokstars.com and www.rokdrinks.com and www.bogartspirits.com


ROK Stars announce ABK is the Exclusive Beer at all Oktoberfest 2017 events across the UK

24 cities – 50 nights – 250,000 people – 1 million pints   ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has reached an exclusive agreement to supply ABK Bavarian Beer to all Freemans Event Partners Oktoberfest 2017 events across the UK throughout October.   Oktoberfest UK 2017 will begin on the 6th and 7th October simultaneously in Norwich, Stoke-on-Trent, Chelmsford, Portsmouth and Huddersfield followed by Brighton, Newport, Peterborough, Milton Keynes, Darlington and Preston on the following weekend.   Worcester, Swindon, Watford, Guildford, Rotherham, Maidstone, Middlesborough and Hemel Hempstead will follow thereafter, ending on the 27th and 28th October in Colchester, Croydon, Northampton, Gloucester and Ipswich.   With an estimated 5,000 revellers per event per night, Oktoberfest UK 2017 is expected to see around 250,000 people across the UK enjoy an authentic evening of genuine ABK Bavarian beer, music and food during which an estimated 1 million pints will be consumed. Commenting, Jonathan Kendrick said “It is entirely right and proper that ABK is the official and exclusive beer for all Oktoberfest 2017 events across the UK as we’ve been brewing our award-winning beer in Kaufbeuren, Bavaria, for more than 700 years and only in the last few years have we begun exporting our beers around the world. To have 260,000 people taste ABK Beer is a fantastic opportunity to enhance our growing market in the UK.” John Freeman, director of bars at Freemans Event Partners added “We’re delighted to have ABK as the exclusive beer for Oktoberfest UK 2017 as, with its incredible history and heritage, you simply can’t get more authentic than ABK beer.” More information at www.rokstars.com and www.rokdrinks.com.