Author: Ad Min

ROK Stars announce ABK Beer now available on Draft in the UK for the first time

ROK Stars PLC, the consumer products and environmental technology development company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its multi award-winning ABK Beer is now available on draft for the first time in the UK. ABK’s Hell & Edel beers, from the 700 year old brewery in Kaufbeuren, Bavaria, are two of the most decorated beers in the history of beer brewing, earning multiple medals from the World Beer Cup and The European Beer Star Awards. “We are delighted to be able to offer ABK beer on draft to pubs and clubs across the UK” stated Jonathan Kendrick, Chairman of ROK Stars. “We look forward to the resulting increase in sales volumes which will follow.”


ROK Stars Announce the Appointment of Graham Higgins as Chief Operating Officer of ROK Drinks

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of award-winning UK drinks industry specialist Graham Higgins as Chief Operating Officer for its ROK Drinks division. A highly respected figure in the UK drinks and Business Process Outsourcing market, Graham has over 20 years experience in the design, sale, delivery and operations of credit management, customer service and telesales solutions with the likes of Molson Coors, Carlsberg, Anheuser-Busch, SAB Miller, Marstons PLC and Best Western Hotels. Graham will be responsible for increasing the distribution of the ROK drinks portfolio globally which, as well as the 700 year old ABK Bavarian Beer includes Graffiti Wine, sourced globally, Bogart’s Spirits from California and Bandero Tequila from Mexico. The news of Graham’s appointment follows the recent recruitment by ROK Drinks of industry veterans Lucy Grimmett as Regional Sales Director and Lee Barber as Sales Director. Commenting, Graham said “I’m absolutely delighted to be joining Jonathan and the team at ROK Drinks as we have a fantastic opportunity to further increase the availability and visibility of our portfolio which includes beers from our historic ABK Brewery in Bavaria, Bogart’s Spirits from our distillery in California, Bandero Tequila from Mexico as well as our growing range of Graffiti Wines from around the world.” “With the addition of Graham, Lucy and Lee to our sales and management team, ROK Drinks is perfectly positioned for our next phase of growth and expansion and we can expect to see many exciting developments over the next few weeks and months.” Added Jonathan Kendrick.


ROK Stars Announce Partnership with President of CANIRAC in Mexico

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced a partnership with Mexican drinks and hospitality industry veteran and CANIRAC President Hugo Vela. CANIRAC is Mexico’s National Association of Restaurants and Food Industry. Hugo Vela will take on the role of consultant for ROK Drinks in Mexico where he will oversee the introduction of ROK Drink’s current portfolio of drinks along with the development of new drinks products. “We are delighted that Hugo has agreed to join forces with us as he brings a wealth of experience, expertise and knowledge of the drinks business as well as his extensive understanding of the hospitality, restaurant and hotel industries in Mexico.” Said Jonathan Kendrick, Chairman of ROK Stars. “Hugo will be vital in helping us develop our drinks business in Mexico as well as helping add new products to our portfolio for international deployment.” For more information: www.rokstars.com


ROK STARS SIGNS AGREEMENT WITH ZGM TO ADD WINE/BEER MIXED BEVERAGES TO THE ROK DRINKS PORTFOLIO

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier ZGM to add wine/beer to its portfolio of beers, wines and spirits. Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers, and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros. ROK Drinks will be adding three types of wine/beer; white, red and a rose. Fruity, oaky and complex—wine-inspired beers artfully combine the best of both beverage worlds. “Working in conjunction with ZGM, we will launch several new beverages this year in the wine, non-alcoholic wines, and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick. More information www.zgm.de


ROK Stars sign Supply Agreement with ZGM to Augment ROK Drinks Expanding Portfolio

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed an agreement with leading German wine supplier to augment its portfolio of beers and wines. Zimmermann-Graeff & Müller, known now as ZGM, was founded in 1886 by Jacob Zimmermann, remains a family business and one of Europe’s leading wineries, bottlers and drinks innovators. Based in Zell in the Moselle Valley, ZGM currently employs 285 staff and has an annual turnover in excess of 180 million Euros. “We are continually opening new sales channels for our existing portfolio of award-winning beers, whiskey, gin and vodkas around the world and, of course, we are looking for new and exciting drinks to add to our portfolio. Working in conjunction with ZGM, we will launch several new drinks this year in the wine, non-alcoholic wines and other mixed drinks categories which we are all very excited about.” Said Jonathan Kendrick.


Continued Investment In ABK Brewery To Meet Fast-Growing Beer Exports

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, has announced an on-going investment plan in its ABK Brewery to meet the growing demand for its beer exports. Investments include upgrading ABK equipment and infrastructure involving a new grain silo and compression system. In addition, the purchase of a new bottling line has also been approved. All investments are designed to increase beer production volume and efficiencies in order to cope with the expected export sales growth through 2017 and beyond. Furthermore, the company has completed a further capital increase to ensure ABK is able to meet the demand it’s seeing from the US and China, in particular. ROK Stars acquired the majority stake in the historic 700 year old ABK Brewery, located in Kaufbeuren, Bavaria, in 2013 and has since set out to redesign and re-package a range of its award-winning beers for export. Jonathan Kendrick said “The sizeable investments we have made in the last year and over the next 12 months will see ABK being perfectly positioned to fulfil our rapidly-growing global export market.” More information at www.rokstars.com


ROK Stars Appoint Alexey Dozhdalev as Joint MD of the ABK Brewery

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of Alexey Dozhdalev as Joint Managing Director of the 700 year old ABK Brewery in Kaufbeuren, Bavaria. “Alexey is a hugely experienced expert in a variety of operational management roles including logistics, procurement, system controls and processes and will integrate a series of improvements in efficiency at the brewery, working in conjunction with Werner Sill as joint Managing Director. We can expect to see a number of operational improvements being implemented over the forthcoming weeks and months as we continue to invest in and develop the international exports of award-winning beer.” Said Jonathan Kendrick. “This is a very exciting time to be joining the management team at the historic ABK brewery and I’m looking forward to my role immensely.” Added Dozhdalev.


ROK Stars ABK Beer Secures New York Distribution

ROK Stars, the consumer products and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick, announces its ROK Drinks division has signed a distribution agreement with S.K.I Beer of New York for its ABK Beer Brand, a 700-year-old Bavarian brewery based in Germany. S.K.I. Beer services 10,500-customers with a fleet of 22 route trucks and 200 employees covering the following New York territories; New York City, Kings, Queens, Bronx, Richmond, Putnam, Duchess Rockland, Westchester, Nassau, and Suffolk. ABK continues to grow in its current US distribution in the US with National Distribution Company in Georgia, Best Brands in Tennessee, Chrissa Imports in Northern California, Quality Beverage in Southern California and Good Spirits in Nevada, among others. As the distribution of ABK expands throughout the US, new beer style and packaging have been added to the ABK portfolio, including a Schwarz Black Lager and Edel on draft in recyclable kegs. These new offerings have joined the ABK flagship beer styles; Hell, Edel & Rose in bottled four packs and six packs. ABK’s Hell & Edel Lagers are two of the most decorated beers in the history of beer brewing earning multiple medals from the World Beer Cup and The European Beer Star. ABK also offers a low alcohol Rose Beer produced with a blend of its Hell Lager and Organic Lemonade. “We are thrilled to have found S.K.I Beer distributor in New York State who shares our enthusiasm in developing the ABK Brand in their valuable US market,” stated Jonathan Kendrick, Chairman of ROK Stars. “Aligning with this great beer distributor enables our retail customers and consumers to have access to 700 years worth of Brewing Tradition,” Added Kendrick, “We look forward to supporting our new Distributor in their efforts to increase selection, volume and exposure for the growing ABK Beer Portfolio.


ROK Stars Announce the Appointment of Mark Jones as CEO of ROK Drinks UK

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, has announced the appointment of industry veteran Mark Jones as CEO of its ROK Drinks division. “Now we are increasingly well positioned in terms of sales in the US, Germany and China, Mark’s primary task, initially at least, will be to push our portfolio of ABK Beer, Bogart’s Gin, Bogart’s Vodka and our new range of Graffiti Wines into the UK market, to capitalise on what’s been a good start to our UK sales of our ABK Beer on Amazon.” Said Jonathan Kendrick. “With a career spent in finance, sales and management, I’m delighted to have now joined the team at ROK at this exciting time in the development of the company and am keen to increase the sales of our growing portfolio of award-winning drinks in the UK market.” Added Mark Jones.


ROK Stars ABK Bavarian Beer Wins European Beer Star Award

PRESENTED IN NÜRNBERG ON THE 9th NOVEMBER, THE LATEST EUROPEAN BEER STAR AWARD FOLLOWS THE 6 GOLD MEDALS AWARDED TO ABK BEER BY THE DLG AND THE 3 GOLD MEDALS WON AT THE UNITED STATES BEVERAGE TESTING INSTITUTE’S ‘WORLD BEER CHAMPIONSHIPS’ HELD IN CHICAGO. The European Beer Star Awards is one of the most important and prestigious beer competitions worldwide involving a 124 person expert jury blind-tasting more than 2,000 beers from 44 countries. ABK was awarded a Silver Medal for its Edel Spezial Bier. ROK Stars acquired the majority interest in the historic 700 year old AktienBrauerei Kaufbeuren, Bavaria in May 2013 and has since re-designed and re-packaged a range of beers for international export under the brand ‘ABK Beer – Since 1308’. Commenting, Jonathan Kendrick, Chairman of ROK Stars said “We are enormously proud that our beers continue to be recognised and rewarded for their outstanding quality and taste. Succeeding in competitions such as the European Beer Star Awards are key to the on-going global distribution of our beers which, for the first time since the brewery was founded in 1308, are now available in new markets such as China and the United States amongst others.” With a growing drinks portfolio which, in addition to ABK Beer, includes Bogart’s Gin and Bogart’s Vodka, Graffiti Wine and ROK Natural Energy drink, ROK Drinks was co-founded by John Paul DeJoria, known as ‘America’s favourite entrepreneur,’ and Jonathan Kendrick with a mandate to ‘build the mega-brands of tomorrow, today’.