ROK DRINKS, A DIVISION OF ROK STARS PLC, IS A PREMIUM DRINKS BUSINESS WITH A UNIQUE COLLECTION OF SOFT DRINKS AND ALCOHOL BRANDS ACROSS SPIRITS, BEER, WINE, WATER AND ENERGY DRINKS.
With a mandate to ‘Build the Mega Brands of Tomorrow, Today’, ROK Drinks has sourced and developed some of the finest drinks available within the product sectors it focuses, offering consumers high quality and exceptional value, from premium beers brewed in Bavaria, to locally sourced bottled water and 100% Natural energy drinks.
CO FOUNDER AND CHAIRMAN
Jonathan Kendrick, co-founder and Chairman of ROK Stars, is a highly successful serial entrepreneur. Jonathan began his business career through securing the European rights to then-unknown Yokohama tyres brand (which, having successfully brought to market, he sold back to Yokohama). Recognizing, early on, the enormous potential of the mobile industry, Jonathan founded ROK to create the technology to simplify the process of pre-paid vouchers for mobile phones. Jonathan sold ROK’s electronic voucher technology to a leading mobile industry player in 2002 whilst retaining the ROK brand – which he re-launched with co-founder, John Paul DeJoria. ROK Stars is his latest launch created to garner investment for the very best new products and brands with game changing potential within each sector.
JOHN PAUL DEJORIA
CO FOUNDER OF ROK STARS
John Paul DeJoria is Chairman and CEO of John Paul Mitchell Systems, the producer and manufacturer of Paul Mitchell hair care products, the largest privately held salon hair care company in North America. Paul Mitchell products are sold through 35 distributors within the United States to more than 90,000 hair salons. Internationally, John Paul Mitchell Systems has distribution in 73 countries that market company product to over 15,000 hair salons.
In addition to John Paul Mitchell Systems, John Paul’s success continues with numerous other businesses including Patron Tequila – the world’s biggest premium tequila brand – and natural gas and environmentally friendly energy exploration companies. John Paul is on the Board of Directors of the Solar Electric Light Fund (SELF) and a member of the Council of Advisors of Global Green USA, the United States affiliate of Green Grass USA, the United States affiliate of Green Cross International, whose President is His Excellency Mikhail S. Gorbachev, former President of the U.S.S.R. He is also on the Board of Trustees of Waterkeepers, whose lead counsel is Robert Kennedy Jr. dedicated to protect the waterways of the world from polluters. He is also active with helping the homeless find employment.